RCPL said Tamil Nadu is a key market for its biscuit business. The company is expanding production capacity and its product range as it seeks to build scale, reach more consumers and capture a larger share of the state’s market.
Nine products across price points
The Independence range includes Power Up, Butter Bliss, Milky Power, Marie Prime, Coco Vanilla & Chocolate, CremYum Orange, CremYum Choco, Coco Bourbon and Glucose Boost. The products will be offered in trial packs priced at ₹5, sharing packs at ₹10, and larger home packs priced from ₹40 to ₹125.
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RCPL said Independence Power Up and Independence Milky Power lead the portfolio. The company describes Power Up as combining milk, glucose and protein in one biscuit, positioning it as a differentiated product in the everyday biscuit category.
“Tamil Nadu is a key market for our biscuit business, and our focus is on expanding our portfolio to address evolving consumer preferences while building scale,” said T. Krishnakumar, Director of RCPL. He said the broader range reflects the company’s “Each Consumer, Each Occasion” approach to developing products for different consumer needs.
Ajith Kumar Racing association
RCPL is collaborating with Ajith Kumar Racing to launch Independence Power Up. The company said the association is intended to support brand visibility and consumer awareness in Tamil Nadu as it expands its biscuit portfolio and market presence.
